(05) — Journal
What we've
decided so far
Notes on the parts of the job that are easy to get wrong: what the top of a page is for, what happens to a site after we hand it over, and when movement is worth its cost. Opinions, held firmly, subject to revision.
01
The threshold problem
Most homepages are built as walls to scroll past. What changes when you design the first four seconds as a doorway instead.
02Build it so they can edit it
The CMS decision is a staffing decision. What actually happens to a website six months after handover.
03Motion that earns its keep
Animation is paid for in milliseconds, attention and accessibility. The three jobs it can honestly do, and how to spot decoration.
Every brand deserves a grand entrance.
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